I'm quite interested in the role social media is, and will continue to play in how writers/artists, etc., hock their wares and as convergence of traditional and new media flourishes.
You summed it up flawlessly for me (thanks) "Over time, social media won’t be clamoring for a spot at the table with television and interactive - it will be deciding the involvement of all the players"
Liz
· 1 year ago
To tell you the truth, this is a question that would never even occur to me to ask! I'm coming from a different perspective but it helps to read about another side of the social media issue.
Ryan Anderson
· 1 year ago
In the agency world, the concept of ownership comes up a lot. Who's the creative lead, and who's making the strategic decisions ultimately dictates who gets more of the budget. TV lobbies for TV, interactive lobbies for interactive. It's one of the reasons that the industry is so slow to change or evolve. There are too many parties looking out for their own best interests instead of the clients'.
All Comments
I'm quite interested in the role social media is, and will continue to play in how writers/artists, etc., hock their wares and as convergence of traditional and new media flourishes.
You summed it up flawlessly for me (thanks) "Over time, social media won’t be clamoring for a spot at the table with television and interactive - it will be deciding the involvement of all the players"